If the idea of AI reshaping the PR industry feels like a threat instead of an opportunity, you haven't learned to talk about your work the right way yet.
AI should be the best thing that ever happened to your agency.
Lucky for you, this is a messaging shift, not a skillset overhaul. You are already doing the work. You just need to learn how to sell it.
STOP ASKING STRANGERS ON FACEBOOK IF PR IS STILL WORTH IT. I'M TELLING YOU NOW:
There is no better time to be a PR Pro than right now. And AI is exactly why.
When someone asks ChatGPT, Claude, or Perplexity for the best product in a category, AI doesn't run ads. It doesn't take sponsored placements. It pulls from high-authority media sources, expert roundups, and credible earned coverage.
Which is exactly what PR pros produce.
Brands are desperate to show up when AI gives recommendations in their category. They don't know how to make that happen. You do. You've been doing the work that gets them there, you just haven't learned to sell it that way.
If you're still chasing invoices, undercharging clients who don't value your work, or quietly wondering whether AI is making your skills obsolete... you need to be at this masterclass.
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Saturday, June 13th at 10 am pacific