FROM unfulfilled attorney

to an Award-Winning PR Agency Owner

I created Jeneration Academy to prove to PR professionals, especially women, that they can build thriving businesses and fulfilling personal lives—without having to sacrifice one for the other.

The traditional agency model? It's outdated, and it often demands way too much at the expense of family, freedom, and fun. 

We're here to change that.

Historically, this industry has been shaped by a hustle-hard mindset that leaves little room for women to succeed on their terms. At Jeneration Academy, we flip the script. 

Through my flagship programs, Agency Accelerator and the Pitch Lab, we give you the tools, strategies, and support to scale your business to six figures and beyond—while keeping your personal life front and center.

Our

Values

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We believe PR is all about connection. At Jeneration, we’re building a collaborative, inclusive space where PR pros share wins and resources, tackle challenges, and grow together. 

Diverse voices make us stronger, and we’re here to ensure everyone feels supported, inspired, and ready to shine.

Community 

01

We believe confidence is the key to success in PR. At Jeneration, we empower PR pros with the tools, strategies, and support to own their expertise, pitch boldly, and trust in their ability to deliver results. When you feel confident, you make things happen—and we’re here to help you get there.

Confidence

02

We believe knowledge should be shared, not gatekept. At Jeneration, we’re pulling back the curtain on winning PR strategies and giving you the tools and insights to succeed. The more we share, the stronger our community becomes—because everyone deserves access to the knowledge that drives results.

Knowledge

03

We believe growth is about progress, not perfection. At Jeneration, we’re here to help you expand your skills and results in PR. Whether it’s landing top-tier, relevant placements, refining your strategies, or leveling up your business with your dream retainer clients, we’re with you every step of the way—because growth happens when you push past limits and embrace the journey.

Growth

04

We believe our Members are the heart of everything we do. Your trust, dedication, and wins inspire us daily, and we’re endlessly grateful to be part of your PR journey. Supporting you isn’t just our mission—it’s our passion. 

Gratitude for 
our members

05

In 2005, I was working as a civil litigation attorney in Los Angeles.

On paper, I had it all—a six-figure paycheck, a high-profile career, and my own home in Santa Monica, all before turning 30.

But the reality was far from glamorous. I was burned out, uninspired, and trapped in a career that left me little room for creativity or freedom.

How It All Started

This wasn’t

As my agency grew, people kept asking me how I did it.

THE LIFE I WANTED.

But it didn’t stop there... 

I wanted a life where my work supported my dreams, not drained them—a life where I could show up fully for my family and myself. 

So, I made a bold move. With no PR experience, no connections, and just a gut instinct, I took a chance. I reached out to a brand I loved and offered to help them get noticed. I reverse-engineered contacts, crafted a pitch, and sent it off. A few pitches later, their products were in the hands of celebrities and featured in major publications, transforming their business overnight. That’s when I knew I was onto something.

I left law behind and built Jeneration PR from scratch, relying solely on determination and intuition. Over time, my boutique agency grew to work with billion-dollar brands—all while allowing me to design a life that aligned with my goals. I had the freedom to show up for my family, pursue my passions, and live life on my terms.

They wanted to know how I made the leap, built a thriving business from nothing, and created a life where work supported my vision. I started mentoring a few women, but I realized I could help so many more. 

Today, through Jeneration Academy, I guide PR professionals around the globe through the same transformation I experienced—helping them reclaim their time, align their businesses with their life’s vision, and finally enjoy the freedom they set out to create. Because your business should support the life you want, not stand in the way of it.

🎓

STEP 1: THE PITCH LAB

Step 2: Agency Accelerator

Learn PR and

MASTER The ART
OF PITCHING

MASTER The ART
OF PITCHING

WITH DREAM CLIENTS

WITH DREAM CLIENTS

Fill Your Pipeline

The Pitch Lab is where you master the art of PR. It’s your go-to resource for learning how to:


  • Craft winning pitches that land top-tier placements
  • Build a pitching system you can use again and again
  • Be the PR pro clients trust to land the big wins and build buzz-worthy brands

If you’re ready to level-up your pitching skills and get consistent results for your clients, this is where it all starts.
You’ve nailed the placements—now let’s turn that into a thriving, profitable agency.

Agency Accelerator walks you through the exact process I used to build my own agency—one that’s worked for my mentees and hundreds of PR pros. Inside, you’ll learn how to:

  • Price confidently and craft proposals that win dream clients
  • Set boundaries & manage expectations so clients don’t run YOU
  • Keep clients happy (and paying! 💰) with clear communication & reporting
  • Streamline & scale with time-saving systems (goodbye, 24/7 hustle)
  • Handle scope creep, late payers & “one more thing…” clients like a pro


This is where you go from service provider to business-savvy entrepreneur.

land more placements

SCALE YOUR AGENCY

Lauren C.

Tiffany E.

Just booked a client on the TODAY Show this afternoon, as well as 2 clients on Cheddar News, onboarded 3 new clients this week, and booked another 4 TV segments in the past couple of days! Thank you Jen and team! Your leadership and systems have been such a support for me and my agency!

I have a PhD in communications and taught at a university for a decade, but I had no clue how to start an agency. NO ONE tells you how to run the business side of things—until now. In just a few weeks, I had a business model, pricing structure, and client pipeline system in place and the confidence to take action. Pairing this with Pitch Lab streamlined my workflow and completely changed the trajectory of my business. Best investment I’ve made. If you’re thinking about running your own agency, there’s nothing better than The Agency Accelerator!

Work with me

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Sign up for insider PR strategies to land placements, impress clients, and scale—no hustle, no sacrificing family time, just results.

Sign up for insider PR strategies to land placements, impress clients, and scale—no hustle, no sacrificing family time, just results.

BECOME AN INSIDER