Build a fulfilling career in PR that Totally lights you up

Build a fulfilling career in PR that Totally lights you up

Build a fulfilling career in PR that Totally 
lights you up

Build a fulfilling career in PR that Totally 
lights you up

Build a fulfilling career in PR that Totally lights you up

Build a fulfilling career in PR that Totally 
lights you up

Build a fulfilling career in PR that Totally lights you up

Build a fulfilling career in PR that Totally 
lights you up

Build a fulfilling career in PR that Totally lights you up

AS SEEN IN

AS SEEN IN

HEY THERE,

I’m Jen Berson

I help PR pros like you become total pitching powerhouses—so you can land more coverage, grow a thriving agency, and do it all without burning out. 

Together, we’re changing the way PR gets done—more freedom, more success, and a business you’re actually excited to run. Let’s make it happen!

I help PR pros like you become total pitching powerhouses—so you can land more coverage, grow a thriving agency, and do it all without burning out. 

Together, we’re changing the way PR gets done—more freedom, more success, and a business you’re actually excited to run. Let’s make it happen!

WORK WITH ME

You need two essential skill sets to build a successful PR agency:

You need two essential skill sets to build a successful PR agency:

First, you need to secure the media your clients WANT

Second, you need to know how to scale your business

You can’t grow a thriving PR agency without mastering both.

Clients want the kind of media coverage that elevates their brand, builds credibility, and gets their audience’s attention. 

Your job is to deliver the placements that matter most to them—and that starts with mastering how to pitch strategically and effectively.

Pitching alone won’t build a thriving agency. To scale, you need systems to manage client communications, track deliverables, streamline reporting, and ensure nothing falls through the cracks. 

You also need strategies for managing clients, setting boundaries, and confidently charging what you’re worth (that’s a big one).

That’s why 
I developed my signature programs,
The Pitch Lab and Agency Accelerator.

These two programs work together to give you everything you need to develop the PR skills and business strategies you need to build and grow a thriving, profitable PR agency on your terms.

STEP 1: THE PITCH LAB

Step 2: Agency Accelerator

Learn PR and

MASTER The ART
OF PITCHING

MASTER The ART
OF PITCHING

WITH DREAM CLIENTS

WITH DREAM CLIENTS

Fill Your Pipeline

The Pitch Lab is where you master the art of PR. It’s your go-to resource for learning how to:


  • Craft winning pitches that land top-tier placements
  • Build a pitching system you can use again and again
  • Be the PR pro clients trust to land the big wins and build buzz-worthy brands

If you’re ready to level-up your pitching skills and get consistent results for your clients, this is where it all starts.
You’ve nailed the placements—now let’s turn that into a thriving, profitable agency.

Agency Accelerator walks you through the exact process I used to build my own agency—one that’s worked for my mentees and hundreds of PR pros. Inside, you’ll learn how to:

  • Price confidently and craft proposals that win dream clients
  • Set boundaries & manage expectations so clients don’t run YOU
  • Keep clients happy (and paying! 💰) with clear communication & reporting
  • Streamline & scale with time-saving systems (goodbye, 24/7 hustle)
  • Handle scope creep, late payers & “one more thing…” clients like a pro


This is where you go from service provider to business-savvy entrepreneur.

land more placements

SCALE YOUR AGENCY

Tiffany E.

Anne B.

Oh my star. If I hadn't already bought it, I'd buy it again. Jen's products are the best on the market—it's not just information, it's confidence. I cannot tell you how transformative this program has been for me. I've never felt so confident stepping into my expertise, and I've discovered I know a lot more than I realized! Just to give you an update: I landed a Forbes feature, picked up four new clients, and booked two national speaking engagements. Jen is one of the most honest, practical, and empowering people teaching in the online world, and I’m so very thankful I’ve had the chance to learn from her!

Jen’s program has completely changed my life and my business. In just a few weeks, I revamped my website, restructured my offers, and let go of discounted clients. I finally have a business that isn’t running me—I’m running it. For the first time in YEARS, I woke up on a Monday excited to work. I stopped discounting, raised my prices, and clients are now coming in at my rate—no negotiations. It’s so flipping freeing! My confidence has skyrocketed, my mindset is stronger, and even my husband has seen the difference. I can finally breathe. Every ‘don’t’ Jen teaches resonated—I was in the dark, saying yes out of fear, then regretting it. I was spinning my wheels, exhausted, and even my hair was falling out. Now? I’m focused, strategic, and passionate again. If you're on the fence, DO IT. This is the BEST investment you can make in yourself and your agency—you won't regret it!

Work with me

🏆

🏆

JENERATION ⸱ SINCE 2005 ⸱ LOS ANGELES ⸱

FROM ATTORNEY TO

Award-Winning Agency Owner

Award-Winning Agency Owner

READ MY STORY

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Skip the hustle culture—I'm delivering insider PR strategies straight to your inbox so you can land top-tier placements, wow your clients, and scale your agency without burning out. 

Smart tactics, real results, zero overwhelm.

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PITCHING 
POWERHOUSE

Podcast

The PR podcast for pros who are done with the hustle and ready for a business—and a life—that works for them. If you’re looking to land top-tier media coverage, attract dream clients, and scale your PR business without sacrificing your sanity, you’re in the right place.

Each week, I’ll share proven strategies, no-fluff insights, and the real talk you need to build a thriving, fulfilling PR career on your terms. Let’s do this.

>

Stay Ahead and Stress-Free with a Media Calendar

Run Your PR Agency Like a CEO, 
Not a Freelancer

>

How I Use December to Plan for a Big, Bold, and Balanced Year

>

Why Strategic Pitches Matter More Than a Massive Media Network

>

How to Successfully Execute a Brand Audit for New and Existing Clients

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Sign up for insider PR strategies to land placements, impress clients, and scale—no hustle, no sacrificing family time, just results.

Sign up for insider PR strategies to land placements, impress clients, and scale—no hustle, no sacrificing family time, just results.

BECOME AN INSIDER