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The Cheatcode That Lets You 

Do Less and Charge More

Most PR Pros score themselves 0-1 on the "niche" question. If that's you, everything else becomes 10x harder.

GET THE NICHE NAVIGATOR NOWFind My Niche - $27

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The problem isn't your skills.

It's your positioning.

When you're the "I do everything" PR person, you're invisible. No one refers new clients to you. No one seeks you out. And you can't charge what you're worth, because you're not THE go-to expert in anything.

You're working harder than the PR pros who earn twice what you do. The difference is that they've figured out the one thing that makes everything else easier.

Here's what I know after over 20 years of building my agency:

Niching down is the foundation everything else depends on. It's also the fastest path to doing less work and making more money, because you stop competing on price and start being the only obvious choice.

Stop Chasing And Start Choosing

STOP CHASING & START CHOOSINGFind My Niche — $27
Get “Your Signature Specialty” Niche Navigator now for $97 just $27.

(This price is only available on this page, for a limited time)

Without a clear niche:

Your pricing has no anchor

Your positioning is generic

Your client attraction strategy is "hope and pray"

You're stuck saying yes to everyone and exhausting yourself

Sound familiar?

That's why I created The “Find Your Signature Specialty” Niche Navigator.

In less than an hour, you'll:

Use my Passion + Proof + Profit Framework to evaluate your options
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See 10 real PR niches that command premium rates (with notes on who thrives in each)

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Complete a guided worksheet to narrow down to your top 2-3 targeted niche options

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Watch me explain exactly why generalists stay stuck, and what you should do instead

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When I niched down, my rates tripled overnight. 

I went from a $5,500 monthly retainer—after ELEVEN YEARS of slow, painful increases—to $16,500/mo with a new, dream client who didn't even negotiate our fee.

They didn't question it. They didn't push back. They just said yes

This is the exact process I use with my private clients.

That's the power of being the go-to authority.

Get “Your Signature Specialty” Niche Navigator Now

Stop Chasing And Start Choosing

$97

Just $27

(This price is only available on this page, for a limited time)

Find My Niche — $27STOP CHASING & START CHOOSING

What's included:

The Passion + Proof + Profit Framework (PDF)
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 My 3-part evaluation system for choosing a niche that's sustainable, leverageable, and profitable.

10 PR Niches That Command Premium Rates (PDF)
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Real examples with notes on why they work, who thrives there, and what contacts you'd need.
The Niche Finder Worksheet (Fillable PDF)

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Guided questions to narrow down to your top 2-3 options. Do the work, get the clarity.
Video Training: Why Generalists Stay Stuck
🎥
A direct, no-BS breakdown of why niching matters—and what happens when you finally do it.

If you don't feel more clear on your niche after going through this, email us for a full refund. No questions asked. No hoops to jump through. I'm that confident this will help you.

30-Day Money-Back Guarantee

Find My Niche — $27

PR Pros Who Made the Shift

REAL EXPERIENCES

— Anne B.

"We were already in a niche spot within PR, but going through the program made it hit home how much Beauty, Health and Wellness was a part of our client base. It's helping us strategize our approach further—and I feel so much more confident."

— Brianna G.

"I've niched down my industries to my expertise and interest, narrowed my services, and raised my prices too."

— Dwayna W.

“I got clear on my niche and the services I'm providing, which allows me to scale profit within my business. I also gained the confidence to charge what I'm worth”

Frequently Asked Questions

What if I've already tried to niche and it didn't work?

What if I've already tried to niche and it didn't work?

That usually means you picked based on what you thought you should do, not what actually fits you. This framework helps you find the intersection of what you love, what you're good at, and what's profitable. That's different.
I'm in!

How long does this take?

How long does this take?

Less than an hour, if you do it in one sitting. The video is under 5 minutes, the PDFs are easy & informative reads, and the worksheet is where the real work happens… budget 30-45 minutes for that.

Amazing! I'm ready.

Is this going to tell me I have to pick just ONE thing?

Is this going to tell me I have to pick just ONE thing?

Nope. Most successful PR pros have 2-3 niches that align (like beauty + wellness, or baby + lifestyle). The goal is clarity and a through-line, not limiting yourself to one tiny box, or trying to do all. the. things.

I want this!

What if I'm brand new to PR?

Even better… welcome! This still works. The framework helps you leverage ALL your experience, including past careers, volunteer work, and personal interests. You have more proof than you think.

Amazing! I'm ready.

Go from being "an option" to "the obvious choice"

GET THE NICHE FINDER - $27Find My Niche — $27
Your dream clients are looking for a specialist. Let's help you become one.

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