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When you're the "I do everything" PR person, you're invisible. No one refers new clients to you. No one seeks you out. And you can't charge what you're worth, because you're not THE go-to expert in anything.
You're working harder than the PR pros who earn twice what you do. The difference? They've positioned themselves at the net—ready to win—while you're still chasing balls all over the court.
Here's what I know after over 20 years of building my agency:
Niching down is the foundation everything else depends on. It's also the fastest path to doing less work and making more money, because you stop competing on price and start being the only obvious choice.
Your pricing has no anchor
Your positioning is generic
Your client attraction strategy is "hope and pray"
You're stuck saying yes to everyone and exhausting yourself
Sound familiar?
That's why I created The “Find Your Signature Specialty” Niche Navigator.
When I niched down, my rates more than tripled overnight.
I went from years of slow, painful increases to landing a dream client at three times my previous rate—and they didn't even blink.
No negotiation. No pushback. Just, "Yes, let's get started!"
That's the power of being the go-to authority.
— Anne B.
"We were already in a niche spot within PR, but going through the program made it hit home how much Beauty, Health and Wellness was a part of our client base. It's helping us strategize our approach further—and I feel so much more confident."
— Brianna G.
"I've niched down my industries to my expertise and interest, narrowed my services, and raised my prices, too!"
— Dwayna W.
“I got clear on my niche and the services I'm providing, which allows me to scale profit within my business. I also gained the confidence to charge what I'm worth.”
What if I've already tried to niche and it didn't work?
What if I've already tried to niche and it didn't work?
How long does this take?
How long does this take?
Less than an hour, if you do it in one sitting. The video is under 5 minutes, the PDFs are easy & informative reads, and the worksheet is where the real work happens… budget 30-45 minutes for that.
Amazing! I'm ready.
Is this going to tell me I have to pick just ONE thing?
Is this going to tell me I have to pick just ONE thing?
Nope. Most successful PR pros have 2-3 niches that align (like beauty + wellness, or baby + lifestyle). The goal is clarity and a through-line, not limiting yourself to one tiny box, or trying to do all. the. things.
I want this!
What if I'm brand new to PR?
Even better… welcome! This still works. The framework helps you leverage ALL your experience, including past careers, volunteer work, and personal interests. You have more proof than you think.
Amazing! I'm ready.
