Pitching for AI Visibility
Watch both sessions again at your own pace, then take your tools with you. Here is the quickest way to get the most from it.
YOUR NEXT STEPS
Watch the replays
Download your three tools
Run your first audit this week
The replays
Two sessions, 18 chapters. Check “What’s covered” to see what is in each one.
Tuesday, October 27
Welcome and Lessons 1 to 8. How AI answers get built, how to audit a client and what to do with the results.
What's covered
Welcome: what you will build
1 · The new vocabulary
2 · How AI models decide who to recommend
3 · Setting AI expectations with clients
4 · Running the client’s AI visibility audit
5 · Reading the results
6 · Building the AI-visibility target list
7 · Dark search and the Reddit layer
8 · When AI gets your client wrong
Thursday, October 29
Lessons 9 to 14, both bonus lessons and your wrap-up. Pitch, use AI as your assistant, report and sell it.
What's covered
9 · Writing citable pitches
10 · Positioning your client as the cited expert
11 · AI as your pitching assistant, Part 1
12 · AI as your pitching assistant, Part 2
13 · After the placement, making coverage findable
14 · Reporting AI visibility
Bonus 1 · Selling AI visibility as a service
Bonus 2 · Turn the call into the proposal
Wrap-up · Your 30-day plan
Your resources
Everything we used in the sessions, ready to download. Save your own copy so your notes and numbers stay yours.
spreadsheet
Log your citations month by month. It calculates share of source for you once you enter the counts.
pdf
A quick-reference table and full scripts for the objections you will hear when you sell this service.
fillable pdf
All 21 tools in lesson order, with a linked table of contents and your 30-Day Plan on the last page.
What’s next
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Bring your audits, your wins and your questions to the next coaching call in The Pitch Lab. We will work through them together.
