Affiliate marketing is no longer optional—your clients want it, media expects it, and we’re breaking down how to offer it profitably and confidently.
AWARD-WINNING AGENCY OWNER
PUBLICIST & AFFILIATE MARKETING EXPERT
AS SEEN IN
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Major publications like TODAY, Glamour, and Men's Health are rejecting pitches without affiliate programs. Wedding publications won't even consider your client if there's no affiliate link attached.
And here's what's frustrating... products with affiliate links are landing at the top of every "Best Of" list while our clients get pushed to the bottom.
One industry expert put it bluntly:
But here's where it gets interesting:
What if, instead of fighting this shift, we turned it into a strategic advantage?
Adding affiliate marketing as a service allows you to:
• Finally get your clients into those coveted product roundups they keep getting rejected from
• Position yourself as the forward-thinking agency who understands modern media requirements
• Add a premium service that scales without burning you out
• Show clients real ROI from your PR efforts with actual numbers
• Diversify your revenue while solving a genuine client problem
I've been getting tons of questions about affiliate marketing from our PR Pro community. And honestly? I had just as many questions.
So I did what any smart agency owner would do — I found THE expert (Sarah Karger) and convinced her to let me interview her LIVE. For TWO HOURS. With all of you listening in.
During this unfiltered Q&A, I'm asking Sarah EVERYTHING:
What would I actually charge for this?
What systems or tools would I need?
Can I do this solo, or do I need to hire someone?
I’m a mom, wife, and founder of Jeneration PR (🎉 my dream business). 20+ years ago, I took a giant leap—I walked away from my career as a lawyer to start my own PR agency… with zero contacts or experience. Fast forward, and I’ve scaled my agency to being award-winning, working with billion-dollar brands like beauty + wellness powerhouses. 💄
Here’s the thing, though. It wasn’t always easy. I hit every roadblock, tried #AllTheThings, and learned what works the HARD way… until I finally cracked the code.
Now, I’m teaming up with Sarah to teach YOU what I wish I had when I started: the actionable, no-BS strategies to grow a thriving, profitable PR business you actually love running.
YOUR HOST
In another life, Sarah was an eCommerce director for a men's accessory retailer, overseeing all aspects of the team's marketing efforts for the .com direct-to-consumer website, as well as the marketing for the wholesale side of the business.
Her experience in marketing spans the gamut from media relations and pay-per-click advertising to email marketing... and you guessed it, affiliate marketing. Today, she is a full-time publicist, hobby farmer @newranchwhodis and Partner at Comm Oddities, a boutique public relations house.
Space is limited to ensure quality Q&A time. Reserve your spot now.
YOUR EXPERT
