Alright—let’s talk about clutter.

What comes to mind when you hear that word? For me, it’s both physical and mental clutter. Like…there’s literally stuff scattered around my brain right now. And physical clutter too—half-finished projects, stuff without a home. I mean, both kinds of clutter totally block creativity. You feel that too?

When your space is filled with distractions—or your brain is constantly running through lists of what to buy, where to be, who needs what—it takes up so much energy. Women especially carry the weight of the family, the house, everything…and for me, that just feels like clutter.

So when I hear the word “clutter,” I also think “declutter.” I love organizing. LOVE. But you have to declutter first before you can even think about getting organized. That goes for mental clutter too.

Decluttering creates space—physical, mental, emotional space—for you to think clearly, feel grounded, and actually be creative again. When you clear the clutter, it makes your life better. It makes your business better. It even helps you show up for your family in a more present way.

The Wake-Up Call: Fire Evacuations and Go Bags

We’re settled into the new year, and honestly, it feels like a good time to talk about this. After the fires here in LA, so many people had to evacuate fast. Like, leave with just the clothes on their backs. They didn’t have time to grab all their stuff. And tragically, some returned to nothing.

But something I kept hearing from people rebuilding was how they were going to be intentional about what they bring back. They didn’t want to just buy stuff to have stuff—they wanted to bring things into their lives that mattered.

Even just the act of packing a go bag made me think…wow, I’ve got too much stuff. I couldn’t even find my wedding album! I found the box that should’ve had it, but not the album itself. I did know where my fireproof box was—passports, trust docs, all that—and I was proud of that. But stepping over piles, unfinished projects, things without a home? That zaps your energy.

Are you a stuff-shuffler? Like, “Where does this go? I’ll put it here for now,” and then two days later you move it again. If it doesn’t have a home—it’s clutter.

Physical & Mental Clutter Will Drag You Down

It makes it harder to focus on what matters. Maybe that’s landing a dream client. Maybe it’s quality time with your family. For me? Right now I’m deep in a decluttering phase. I just got new office furniture—desk, bookshelves, cabinet—and now that I know what storage I do have, I can finally start getting organized for real.

It’s already helping. Like, instead of missing out on time with my family because I’m trying to organize chaos, I know what I can fit, what has a home, and what doesn’t. It’s so freeing.

And all of this clutter? It pulls your focus away from nurturing your creativity. You can’t get into flow when everything feels jammed and messy.

Even your closet matters. If you can’t slide a hanger without breaking it, or you’re stealing hangers from your partner’s side of the closet (hi, guilty), that’s a sign. You should be able to hang clothes easily, see what you have, and get dressed without a meltdown.

Step One: Declutter Your Closet

This one’s a fave of mine. I’ve got two garment racks—cheap ones, under $10. I hang up everything I know I want to keep, then put it back in the closet in the right spot. You can go by section—socks, underwear, swimsuits—or do a full “take everything out and start fresh” kind of day.

I love Dana K. White’s podcast, A Slob Comes Clean. Her brain is like mine—scattered but genius. Her “No Mess Decluttering Method” is my jam:

• Start with trash.
• Then obvious donations.
• Then, when you’re deciding where something goes, ask: “Where’s the FIRST place I’d look for this?” Not “where should it go”—just, where would I actually look? And take it there. NOW. Don’t make a pile.

That little shift changes everything. No more pull-everything-out-and-leave-it-for-a-week disasters.

If you haven’t worn it in a year—especially if you’ve been through all the seasons and still didn’t reach for it—it’s gotta go.

And let’s talk about donating responsibly. Do NOT donate garbage. People who’ve lost everything don’t deserve your ripped, stained, moth-eaten discards. Give with dignity. Give things you’d actually wear.

If it’s truly not wearable, look into textile recycling. H&M does this! And they’ll give you a discount for dropping stuff off.

Stop Holding Onto What No Longer Fits—Literally and Figuratively

Get rid of aspirational clothes. You don’t need your old jeans from 10 years ago just sitting there, making you feel bad. Our bodies change. That’s life. You are not the same size, and that’s okay. Plus, half those jeans are probably out of style anyway.

Don’t let guilt trap you into keeping things either. If it was expensive but you don’t wear it—it’s still clutter. The money’s already spent. Let it go.

One Game-Changing Purchase: Motion Sensor Closet Lights

Trust me on this. Under $25 on Amazon. Magnetic, stick ‘em anywhere. You walk in—bam, they turn on. You can actually see what’s in your closet. Half the stuff I held onto? Didn’t even know it was there.

Some of it I immediately donated. Some of it I was like, “Wait, I forgot I love this!”

Declutter Your Office (Yes, That Pen Drawer Too)

Go through your pens. Toss the ones that don’t work. If you spot something broken or useless, don’t wait—get rid of it immediately.

I’m working toward a fully digital space—scanning papers instead of filing them. I’ve got this massive file cabinet from 20+ years ago and I don’t even know what’s in it. It just sits there, taking up space.

Same for digital clutter. My podcast app had thousands of downloaded episodes I didn’t even know were there. One clean-up session freed 250GB!

And photos? Don’t get me started. I have 100,000+ in iPhotos. Every cute baby moment needed 20 takes, right? Try this: search your photo app by today’s date (leave off the year) and clean up just that day’s photos across the years. It’s manageable. And it works.

Inbox Zero & Unsubscribe Daily

Inbox zero is my goal. I set up a promotions filter in Gmail that catches anything with “unsubscribe” in it. Then I unsubscribe from 10 emails a day.

Also—less marketing emails = less spending. If you don’t know there’s a sale, you’re not tempted to buy something you don’t need. Win-win.

Digital Declutter: Apps, Tools, and Notifications

Delete any app or platform you’re not using—especially the ones you tested and didn’t like. You might even still be paying for them (yikes). Clean ‘em out. Turn off unnecessary notifications too—those little pings are killing your focus.

Create Micro Systems for Less Chaos

Listen, a “system” doesn’t have to be some tech-heavy automated thing. It can be as simple as:

• Subscribing to dog food on Amazon so it shows up when you need it.
• Booking your next dentist appointment before you leave the last one.
• Reflecting on your day and planning the next one in your planner before you shut down.

These tiny habits add up.

Know Your WHY & Revisit It Often

If you wrote goals at the start of the year and haven’t looked at them since…they’re just journal entries. Keep your WHY front and center. What’s driving you? What are you working toward?

Maybe it’s a trip. Maybe it’s a new house. Maybe it’s more time with your kids. Don’t lose sight of it.

Choose Energy Givers Over Energy Vampires

You know the difference. My best friend Erika? Total light. Always remembers what’s going on in my life, always uplifting. I want more time with people like her.

And look—some clients are vampires too. You can usually spot it in the early stages. If they’re gonna be a nightmare, price it in. That’s what I call the Pain-in-the-Ass Tax. 😏

Your Weekly Prompt ✍️

What’s one distraction you can remove today?

Delete that app. Unsubscribe from that email list. Clear the clutter so you can focus on what truly matters.

Success in PR isn’t just about landing coverage—it’s about building a business you love that supports a life you actually want. And it all starts with something as simple as decluttering.

You’ve got this. I’m cheering you on always. Go out and crush it this week—and I’ll be doing the same.