🎶 Tell me lies, tell me sweet little lies… 🎶

Okay, but seriously—what lies are you telling yourself about PR? Because if you’re feeling frustrated, stuck, or like you’re working way too hard for way too little return… there’s a good chance you’ve been caught up in some major PR myths.

And these lies? They’re not just messing with your confidence.

They’re sabotaging your results, frustrating your clients, and making PR way harder than it needs to be.

But don’t worry—I’m about to bust them wide open and show you what actually works instead.

Let’s get into it.

Lie #1: I Just Need to Send More Pitches

Not landing coverage = Just send more pitches, right? That’s gotta work… right?

WRONG. 🚨

More pitches don’t automatically mean more wins. What they do mean?

❌ More ignored emails.

❌ More time wasted.

❌ More frustration (for you and your clients).

This is what we call the spray and pray method—firing off as many pitches as possible and hoping something sticks. And let me tell you, seasoned PR pros do not do this.

Because sending a thousand weak, generic pitches won’t fix a bad angle.

Journalists know. They can tell when you haven’t taken the time to personalize, when you don’t really understand their beat, and when you’ve sent this exact same email to 50 other journalists.

What to Do Instead

Focus on quality over quantity.

If you send 10 highly targeted pitches—ones that are well-researched, relevant, and personalized—you’ll get WAY better results than if you blast out 500 random ones.

✅ Know the journalist and what they cover.

✅ Make your pitch hyper-relevant to their audience.

✅ Personalize your outreach—no copy-paste garbage.

Fewer, better pitches = better results.

Lie #2: If I Don’t Hear Back, They’re Not Interested

So you sent your pitch. And then… crickets.

Guess that means they’re not interested, right?

Nope.

Another lie.

Silence doesn’t mean no—it just means they haven’t gotten to it yet.

Here’s what’s actually happening:

📌 Journalists are overwhelmed. Their inboxes are insane.

📌 They’re juggling multiple assignments at once.

📌 They might have actually liked your pitch—but got sidetracked before responding.

I’ve been in PR for 20 years, and I can tell you this with 100% certainty: most of our wins come from the follow-up.

Like… 90% of them.

What to Do Instead

Follow. Up. Strategically.

🚫 Do NOT send a “Just circling back” email. That’s inbox clutter.

✅ Instead, add something NEW—a fresh angle, a relevant trend, or a new data point that makes your pitch even stronger.

Your job isn’t to send one email and hope for the best. Your job is to keep your pitch on their radar without being annoying.

Lie #3: It’s the Media’s Fault

It happens all the time: the PR struggle gets real, and suddenly, the blame game kicks in:

• “Nobody’s responding.”
• “Everything is pay-to-play now.”
• “Journalists just don’t care about my client’s niche.”
• “Media is dead.”

I get it. PR is changing—faster than ever. But great stories STILL get covered.

The PR pros who thrive aren’t the ones sitting around complaining that the media landscape is shifting. They’re the ones adapting.

What to Do Instead

Adjust your strategy.

✅ Rework your angles. If you’re not getting bites, ask yourself: Is this REALLY compelling? Is it timely? Is it newsworthy?

✅ Look beyond traditional PR—expert commentary, contributor pieces, trendjacking (done ethically!), and more.

✅ Study what journalists are actually covering right now—and tailor your pitches to fit.

The PR pros who evolve with the industry WIN. The ones who sit around blaming the media… not so much.

Final Takeaway: PR Isn’t About Doing More, It’s About Doing It BETTER

🚫 PR isn’t a numbers game.

🚫 PR isn’t about waiting around for a response.

🚫 PR isn’t about blaming the media when things aren’t working.

What it is about? Strategy. Precision. Relevance.

If you want to land more top-tier placements, impress your clients, and build a thriving PR business—you need a smarter approach. Not more work.

And that’s exactly what we teach inside The Pitch Lab.

🎉 BIG NEWS: The Pitch Lab is OPEN—and this time, we’re doing it LIVE. 🎉

For the first time in FIVE years, we’re revamping the entire program, and you’ll get exclusive access to every new session as it happens.

You’ll learn exactly how to:

• Craft irresistible pitches that get actual results.
• Follow up the RIGHT way (so you land more placements).
• Adjust your strategy so you never feel stuck again.

This is your chance to stop spinning your wheels and start getting the media wins you (and your clients) deserve.

Join us now at jenerationacademy.com/tpl. Doors close on March 22nd.