It's not PR that's the problem. It's that nobody taught you how to sell it in the age of AI.
Until now.
You're not imagining it. Something shifted. And you're not sure if it's you, the market, or AI — but you know it's getting harder.
You've tried cold outreach, email, networking events, and leaning on your existing network. You're doing everything right and still not signing the clients you want.
You're undercharging — not because your work isn't worth more, but because you don't have a confident way to justify a premium rate when prospects are already questioning PR's value in the age of AI.
In the back of your mind you're wondering: is this still a viable path? Is the industry shrinking? Or is this just a rough patch? People in your own community are asking the same thing out loud.
You know AI is supposed to be making your life easier — but you haven't had time to figure out what's actually worth using, and the thought of overhauling your whole process feels like one more thing on an already impossible list.
The ones waiting to see if the industry survives AI. And the ones using AI as rocket fuel — to position smarter, close faster, and become the most sought-after option in the room. This masterclass is for the second kind.
